Inter channel

Inter TV Channel is the Ukrainian national broadcaster since 20th of October 1996. During all that time it has managed to hold the leading position in the domestic television market. Its position Inter holds due to the wisely chosen conception of family channel, which considers needs of all social and age groups and reflects the true language situation in Ukraine.

Inter is a nationwide channel not only in terms of the size and technology of its signal distribution, but in terms of its structure, as it has representative offices in many regional centres of Ukraine. Stable reception of channel's signal from analog transmitters is available for more than 40 million people.

The channel provides informational support to the development of Ukrainian show business and negotiates large-scale social events.

According to numerous contests, Inter repeatedly won in different nominations and was recognized as the best channel of the year.

From the very time of its foundation till the present moment Inter always has had reliable partners, such as: European Broadcasting Union, UEFA and leading Russian TV companies: RTR, NTV, the largest movie company of Hollywood - Sony Pictures Entertainment (former Columbia Tristar), Dream Works, Universal Pictures, MGM (Metro Goldwyn Mayer), Paramount Pictures, Walt Disney, Warner Brothers, and also other foreign partners like Discovery, National Geographic, well-known brand Guinness World Records, the most wide-ranging company of Great Britain (and the whole Europe) - BBC and one of the greatest producers of Latin-American soap operas - Televisa.

A precisely constructed technological chain, a systemic approach and the high professional level of journalists of the news and analysis department all provide Inter significant political weight and respect within Ukraine.

Inter TV Channel was the first to represent itself in full on the international TV market: Inter was the first and till now the only Ukrainian channel having its own stand at the most outstanding events of the global TV industry - TV market/ exhibition MIPCOM and MIPTV (Cannes, France). In 2004 Inter acted not only as a buyer at MIPCOM, but also represented itself to the world industry by its own stand selling its own TV content. MIPCOM (April) and MIPTV (October) are the biggest and the most outstanding TV markets/ exhibitions in the world attracting over 30 000 professionals of the TV industry from more than 30 countries around the globe. And now it is a good tradition for Inter to have its own stand at this event. In 2005 Inter is attending MIPCOM as a full participant (buyer and seller) for the third time.

Due to participating at such a prestigious exhibition Inter's brand became generally recognized brand at the international TV market its own TV content is sold with success abroad.

On September 19th, 2001 Inter was granted new broadcasting license for the territory of Ukraine for the term of 10 years. Since the 30th of December, 2002 Inter is on air around the clock.

On March 1, 2004 in the Office for Harmonization in the Internal Market (OHIM) located in Spanish Alicante, trade mark INTER was registered in the name of the closed JSC "Ukrainian independent TV-corporation" concerning any services in the sphere of TV communications, television broadcasting, ads, video and TV programms producing.

JSC "Ukrainian independent TV-corporation" obtained legal protection of INTER trademark within the territory of all members of the EU: Austria, Belgium, the United Kingdom, Hungary, Germany, Greece, Denmark, Ireland, Spain, Italy, Cyprus, Latvia, Lithuania, Luxemburg, Malta, the Netherlands, Poland, Portugal, Slovakia, Finland, France, Czech Republic, Estonia and Sweden.

The agreements for distribution of the channel through cable and cellular TV of Russian Federation, Byelorussia, Moldova, Armenia, Bulgaria, Latvia, Lithuania, Estonia, Germany, Czech Republic, Slovakia, Canada, the USA, Israel, Australia and New Zealand have been reached.

On the 18th of June, 2003 National Broadcasting committee of Ukraine granted Inter+ broadcasting license till the year 2010.

Ukrainian product in the broadcasting schedule consists of two segments: own production and programs produced by other production studios.

Among its own programs there are: factual documentary programs such as: Poslezavtra (The Day after Tomorrow), Kriminal (Criminal), Spetsproekt (SpecProject) and Nastoyaschiy detectiv (Real Detective) as well as factual documentary serial Na linii ognya (On the Front Line), sports news and football matches translations.

Every day Inter airs nine news blocks. According to the recent sociological inquiries Inter channel's news programs Podrobnosti (Details), Podrobnosti. Ekonomichnyy oglyad (Details. Economic Survey) and Podrobnosti nedeli (Weekly Details) are the most popular among other information programs.

Production studios are represented by factual entertainment programs such as: Planeta Zdorovie (Health Planet), Vkusno s Borisom Burdoy (Tasty with Borys Burda) (produced by "Noviy Den"), Semya ot A do YA (Family from A to Z), cultural programs: Persha Expedytsiya (The First Expedition) (produced by "Melorama production") and Imena z Oksanoyu Marchenko (Names with Oksana Marchenko) (produced by "Omega TV"), entertaining programs: Vse dlia tebe (All for You) (produced by "Noviy Den"), musical-entertaining programs: Melorama, S bodrym utrom! (Cheerful Morning!) (produced by "Melorama production"), Prosnis' i poy! (Wake up and Sing!) (produced by "BIZ TV"), game shows: Intellect show LG "Evrika!", Mister Kuk (Mister Cook) (produced by "Melorama production"), Karaoke na maydani (Karaoke On Maydan Square) (produced by Production Company "Kondratyuk"), Shans (Chance) (produced by V.I.K. Studio), Shans.Model.ua (Chance.Model.ua) (produced by "Noviy Den"), entertainment programs: Gentlemen show, (produced by "Zolotoy Duk"), Akademiya smeha (Laughter Academy) (produced by Media Guide Ltd), Comedy Club (produced by "Melorama production"), programs for children: Azbuka-malishka, Arifmetica-malishka, English alphabet for children, Lessons on good manners, Lessons on caution (produced by "Maski distribution"), social program: TV Sluzhba Roziska Detey (produced by "Magnoliya TV") and different shows such as: talk show Klyuchovyy Moment (Key Moment), Ya Vse Pro Vas Znayu (I Know Everything About You) , and Kumiry I Kumirchiki (Idols and Child Idols) (produced by "Melorama Production").

Also Inter creates programs in cooperation with Russian partners (VID TV company) - Zhdi menya (Wait for me).

The ratings data show that the Ukrainian audience prefers learning about the most important events in the country from Inter's programs. During the live broadcasting of the session of the Supreme Rada of Ukraine (17/01/05, 18/01/05 and 19/01/05) share of Inter TV channel varied from 25% to 32%. About 88% of the population of Ukraine watched the Ceremony of inauguration of the President of Ukraine Victor Ushchenko, and over 40% preferred to watch it on Inter (share - 34,7%). This share is about twice higher than the share of the closest competitor: Channel 1+1 had a share 22,97%. Live air of the Supreme Rada plenary session on 4/02/05 attracted about 70% of the Ukrainian TV viewers. Share of Inter in that time amounted to 34,7%. Thus about a half of TV audience watched the assignment of the new government at Inter. The share of Inter was 1,8 times higher than the share of the closest competitor: Channel 1+1 had a share 19,1%.

Jointly with its partners (Digital Motion Picture Company Film.ua, Bayrak Studio) the channel produces movie products for television.

Those, which have already been aired, are:

• factual documentary TV-series Contract for Poverty (2002)
• four-part action serial European convoy (2003)
• biserial pictures Snowy Love or a Dream at Winter's Night (2002), Woman's intuition, Two Kilometres from the New Year (2003), Games of Adult Girls (2004)
• TV series Right to Defense (2002)

At the end of last year "Inter" finished shootings of four-part movie Torgashi (Hugglers) and two-part comedy Koroleva Benzokolonki - 2 (Queen of the Petrol Pump-2), which will also put on the air.

Musical films specially for the New Year celebrations were shot and aired on Inter:

• Vechera na Khutore bliz Dikan'ki (Evenings at the farmstead near Dykanka)
• Zolushka (Cinderella)
• Za Dvumya Zaytsami (Chasing two hares), set on the play with the same name by Mikhaylo Staritskyy (director Maxim Papernik, starring Alla Pugachova, Maxim Galkin and Andrey Danilko). The musical's rating - 30,65%, share - 58,39% (2003). In 2004 Za Dvumya Zaytsami was one of the three best TV programs of Russian television along with New Year congratulation of the President Vladimir Putin to Russian people.
• Snezhnaya Koroleva (Snow Queen), based on the fairytale with the same title by Hans Christian Anderson, made in association with "RTR" channel (director Maxim Papernik starring Kristina Orbakayte, Nikolay Baskov, Gennadiy Khazanov and Sofiya Rotaru). Rating - 17,65%, share - 35,04% (2003).
• Figaro (Mad Day, or The Wedding of Figaro), based on the play of the same title by P. O. Beaumarche (together with Russian TV channel NTV). Director S. Gorov, starring F. Kirkorov. Rating: 16,75%, share - 39,34%.

During New Year Holidays three musicals Sorochinskaya Yarmarka (Fair in Sorochinstsi), Tri mushketera (Three Musketeers), 12 stulev (12 chairs) were successfully aired on Inter as well as on leading Russian TV channels.

Also Inter participated in the production of the longest Ukrainian TV series - Love Healing, witch has 105 episodes.

The channel's television work was honoured with prizes and awards at prestigious festivals:

• Kinotavr-2002 in Sochi - the New Year's musical Evenings at the farmstead near Dykanka won in two categories of the Viewers view competition: Best Film Song and Best Male Actor.
• Kinotavr-2003 - the film Shyk won the festival grand prix, Inter played a direct part in the film's creation.

Inter channel broadcasts its own teletext - "Intertext". Signal of Intertext goes along with video signal and can be received by any TV set having appropriate decoder. Modern technologies, used by Inter editorial staff, allow renewing information immediately. Today the information is renewed several times a day.

Corporate site www.inter.ua gives an opportunity to learn more about news, projects, premiers and programs. Entering Inter site one could see dynamic flash presentation - introduction to the site. Besides Russian and Ukrainian versions the site has version in English, which does not have any other site of Ukrainian TV channels. Another remarkable feature of Inter site is that information on it is renewed regularly and reflects any small changes in TV schedule. Anyone could meet in forum on Inter site with well-known TV stars. Inter site provide possibility for viewers to become experts of the channel, state their opinion on its projects. Views are called to become participants of TV shows, for this purpose a special viewer-base has been created - for the first time in Ukraine.

Inter information and analytic department is represented by the separate Internet resource - "Podrobnosti" (www.podrobnosti.ua), which is one of the most popular news projects of Ukrainian Internet. Every day more than 30 000 readers visit the site. On this portal one can find text version of the information-analytic TV program "Podrobnosti" as well as special projects and information on the latest world's news, voting, forums, analytic articles and constantly renewed weather forecast.

In July 2004, first among Ukrainian TV channels, Inter established in its site Internet shop. Internet shop offers a variety of interesting and useful goods marked with Inter brand. More over Inter couriers would deliver a purchase to the any place in Kiev. In particular, one may buy video cassettes and CDs with the best projects of Inter and its partners, closing (T-shirts, caps, raincoats etc.), accessories (from umbrellas to rucksacks), souvenirs (trinkets, pens, watches, torchs, etc.), photos and calendars with autographs of TV stars.

Constantly upgrading its broadcasting the channel introduces the latest and the most powerful, up to the world's standards, TV technologies in the country:

• Computer media technologies instead of the outdated cassette systems;
• The first ever application in Ukraine of the SDI digital standard;
• Fibre-optic line for high-quality communications with transmission stations and program sources;
• The first digital technology "Newsroom" in Ukraine: the news centre is based on Profile video servers with Newstar and Editstar software, which allows news items and programs to be created very quickly by journalists themselves and in automatic mode, in accordance with a "playlist", and to broadcast them on air;
• Multi-channel, automated equipment room with a central video server which has a capacity of 237 hours, which enables the re-creation of over 90% of programs for 4 24-hour per day television channels and allows the number of channels to be increased to 15 without halting broadcasting;
• An up-to-date graphics kit, which includes over 10 workstations, which ensures "clothing" and program announcements for the television channel;
• Two sound studios and an equipment room for consolidating recordings with non-linear Sadie stations and videodisc recorders with a high productivity and quality for dubbing films and providing sound to films;
• Up-to-date electronic news gathering systems - 35 systems, including 27 digital ones, 29 equipment rooms for various uses (video and sound editing, reception and processing of satellite programs, viewing);
• Three digital equipment rooms and studio units with pavilions. The biggest of them is 230 square metres in area and has a wide range of possibilities for lighting, both for filming using standard television lighting, as well as for genre programs (performances, concert programs, talk shows). In the digital equipment rooms and units the only advanced technology for film production in Ukraine, "The Virtual Studio", is used;

Inter also has a mobile report television station (MRTS), whose main feature is its speed thanks to full automation and unique equipment: 5 digital television cameras with a sliding/telescopic remote control tower, which is 9 metres high. The MRTS is equipped with a unique digital radio-relay communications line which guarantees assured signal reception, making use of not only the direct beam, but also of the reflected beam from various buildings. The mobile space transmission station Uplink makes possible direct reports from any location in Ukraine or any country in Europe.